In a period of less than nine months, Google received requests to remove over a billion links to pirate sites from its search engine. This is a significant increase compared to recent years, but not necessarily a new trend. More than a quarter of all reported links, relating to a single website, were sent by MindGeek, the parent company of PornHub. TorrentFreak reports: Google first started to keep track of these takedown notices at the beginning of the last decade. In the spring of 2012, Google launched its Transparency Report which publishes all DMCA requests the company receives, including the targeted links and their senders. This provided fuel for hundreds of news reports as well as academic research. A few days ago, Google reached a new milestone when it processed the seven billionth removal request. It’s a mind-boggling number that comes less than a year after the six billionth takedown was recorded.

Looking more closely at the timeline, we see that a billion URLs were reported to Google search in less than nine months. For comparison, it took twice as long to go from five to six billion, suggesting that the takedown volume picked up again after a previously reported decline. There’s no denying the recent surge in reported links but much of the increase was generated by a single rightsholder in an effort to remove a particular pirate operation from Google search.

Around the start of the year MG Premium began to increase its takedown efforts. The company is an intellectual property vehicle of the MindGeek conglomerate, known for popular adult sites such as PornHub. One of MG Premium’s main goals is to shut down âunlicensed’ sites or at least make when unfindable. […] The surge is clearly visible in the graph above and at times the company was averaging more than two million takedown requests per day. More recently the volume has come down a bit, but it’s been a major contributor to Google’s takedown uptick.

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