With the carbide drill bit chucked in the drill, hold what you need to fasten to the wall and make your hole. For brackets and the similar pieces of hardware, use their mounting holes to place the drill bit. For wood, simply bore right through the wood and into the concrete.
When the hole is established, you can move the hardware or lumber out of the way and continue boring to the hole’s full depth. When drilling mounting holes in long pieces of wood or metal, drill one mounting hole, then drive a screw at that point. Level the workpiece, drill a second hole, and drive a second mounting screw. With the workpiece fastened at two points, and level, drill remaining mounting holes and drive the remaining screws.