The Apple AR/VR headset isn’t even announced yet — that’s likely to happen at WWDC 2023 on June 5 — but it already has very big obstacles in its way and plenty of skeptics. 

The first major hurdle is the rumored $3,000 price for the so-called Apple Reality Pro, which will clearly limit its appeal among shoppers. But even assuming Apple follows up with a cheaper mixed reality headset, it still needs to fight the notion that these devices and the metaverse have already peaked.  

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